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    Privacy Policy – Parent App

    Last updated: 15 August 2025

    Parent ApS (“Parent”, “we”, “us”, and/or “our”) provides childcare management software and services to childcare centers, their staff, and families. This Privacy Policy explains how we collect, use, and protect personal data through our platform and associated services.

    For any questions, contact us at privacy@parent.app or via our in-app live chat support.

    1. Introduction

    Parent App is a childcare management platform used by childcare providers (“Centers”) to manage records, communication, billing, and learning journeys for families and their children. This Privacy Policy outlines how we collect, use, store, and share personal data when we act as a Data Processor (on behalf of Centers) and as a Data Controller (for our own business purposes).

    2. Who This Policy Applies To

    • Parents and guardians using Parent App
    • Children whose information is managed by the platform
    • Staff employed by childcare centers
    • Website visitors and marketing contacts
    • Demo or webinar participants

    3. Legal Basis for Processing

    • Contractual necessity – e.g., managing accounts, communications, tuition payments
    • Legitimate interests – e.g., analytics, product improvement, internal reporting
    • Legal obligation – e.g., fraud prevention, tax compliance
    • Consent – e.g., cookies, optional communication tools

    4. Data We Collect

    Category Examples Legal Basis
    Parent data Name, email, phone, profile image Contract
    Child data Name, DOB, allergies, learning records Contract / Legal Obligation
    Staff data Name, title, schedule, qualifications Contract
    Communication Messages, uploaded media Contract / Legitimate Interest
    Billing Invoices, payment method, transaction logs Contract
    Device & usage IP address, browser, crash logs Legitimate Interest
    Cookies & analytics Usage metrics, preferences Consent
    AI-generated content Generated summaries using child name Legitimate Interest

     

    5. How We Use Personal Data

    • To provide platform services and manage user accounts
    • To communicate with staff and parents (via app, email, SMS, WhatsApp, etc.)
    • To generate reports, logs, and documentation
    • To handle billing and financial operations
    • To improve app functionality (e.g., via crash logs, analytics)
    • To send marketing emails and product updates (with opt-out)

    6. Sub-Processors & Third-Party Tools

    We work with trusted third-party service providers. Some tools are mandatory to platform functionality, while others are optional integrations enabled by the childcare center.

    Tool Purpose Hosting / Legal Entity
    Intercom Customer support and in-app chat Intercom R&D Unlimited Company, Ireland – EU-hosted
    HubSpot CRM and marketing platform HubSpot Ireland Ltd., Dublin – EU-hosted
    OpenAI AI-generated content (ParentPilot) US – DPF Certified
    Instabug Bug/crash reporting US – SCCs used
    Firebase Push notifications Google, global infrastructure with SCCs
    Twilio SMS delivery for registration/reset US – DPF Certified
    WhatsApp Optional staff-parent communication Configured by center – Meta Platforms
    Gmail / Outlook Optional email channel Configured by center – Google / Microsoft
    WebinarGeek Marketing webinars EU
    Zoho Books / QuickBooks Optional accounting integration used by centers to sync transactions Center-controlled configuration – Zoho Corp / Intuit

     

    7. International Transfers

    Personal data may be transferred outside the EEA, depending on the location and configuration of third-party vendors. When this occurs, we rely on:

    • Standard Contractual Clauses (SCCs)
    • Adequacy decisions
    • U.S.-EU Data Privacy Framework (for certified U.S. vendors)

    Some vendors, such as Intercom and HubSpot, operate with EU-hosted data centers, minimizing international transfers.

    8. Data Retention

    • Platform data (parent/child/staff): 6 months after center contract termination
    • Marketing data (via HubSpot): Retained until opt-out or inactivity, unless law requires otherwise
    • Crash reports (via Instabug): Retained as needed for diagnostic purposes per Instabug policy

    9. Security Measures

    We apply technical and organizational safeguards:

    • TLS 1.3 encryption for data in transit
    • Role-based access control (RBAC) for internal users
    • Regular third-party security audits and penetration testing
    • Secure authentication and backup procedures

    10. Your Rights

    You may:

    • Access or correct your data
    • Delete your account or data
    • Object to certain uses
    • Withdraw consent
    • Request data portability

    To exercise these rights, contact us at privacy@parent.app or via our in-app live chat support. We will respond within 30 days.

    11. Children’s Data

    We process data about children only as instructed by childcare centers. We rely on those centers to obtain verified parental consent, particularly when handling data of children under 13 (as required by COPPA).

    12. Cookies

    We use cookies to analyze traffic, personalize content, and improve functionality. A separate, detailed Cookies Policy is available at parent.app/cookies-policy-website, where users can manage their preferences via a consent manager.

    13. Changes to This Policy

    We may update this Privacy Policy from time to time. When we do, we’ll post the new version on our website with the “Last Updated” date and notify users via app banners, email, or center communication.

    For questions or concerns, contact privacy@parent.app.